Course Overview

This certificate program is designed to provide foundational knowledge and skills in digital
marketing through self-study and practical assignments. The program spans 15 weeks, with
each week dedicated to a specific module. Each module includes video lessons, practical
assignments, and quizzes to reinforce learning. Students are expected to commit
approximately 5-7 hours per week.

Modules Covered:
• Introduction to Digital Marketing
• SEO (Search Engine Optimization) Basics
• Content Marketing Fundamentals
• Social Media Marketing Basics
• Email Marketing Essentials
• Introduction to PPC (Pay-Per-Click) Advertising
• Facebook & Instagram Ads
• Web Analytics Fundamentals
• Google Search Console
• Conversion Rate Optimization (CRO) Basics
• Mobile Marketing Basics
• Affiliate Marketing Basics
• E-commerce Marketing Basics
• Digital Marketing Tools
• Digital Marketing Strategy
• Final Project and Review

Coursework:
• 16 mandatory Practicals
• 16 mandatory Assignments
• 15 mandatory Quizzes
• 4 optional in-person workshops
• Optional 1-on-1 support sessions
• Final Project and Quiz